article
Alcohol Advertisers Must Mix it Up to Stay Relevant
Sex doesn’t sell like it used to, so how does alcohol advertising keep cutting it?
What Deepfakes Mean for the Ad Industry
We take a look at how deepfakes work, why they’re going to have such a big impact on the world, and how the advertising industry might be able to lead the way forward.
article
The Dark Underbelly of Internet Marketing
A journey into the world of online astroturfing, examining the blurry lines between internet influence and malicious manipulation.
article
How One Instagram Account Turned Fashion Upside Down
We document the rise of one Instagram account from hobby project to the most important modern critic in the fashion world. But will its newfound power be its downfall?
article
For Purpose or Profit? The Ethical Debate Behind Brand Activism
Brand activism is the hottest and most volatile trend in marketing at the moment. So naturally we took a look into how it works and what the ethical issues behind it are.
Are Filmmakers Facing a TikTok-alypse?
We may be reaching a tipping point where ordinary people with iPhones become a threat to established directors - is the TikTok-alypse finally upon us?
article
Are E-Sports an Advertising Dream Come True?
We analysed the rise of the burgeoning competitive video gaming industry, and why brands are clamouring to get on board.
Is Television Advertising Finally Dying?
Can television hold its own in a changing media environment of diminishing ad-spend and cord-cutters?
The Robot (Celebrity) Revolution is Finally Upon Us
We took a deep dive into the weird world of virtual influencers to find out a little more about who – or what – they are...
What the Rise of Gen Z Means for Advertising
The time of Gen Zers is upon us. But who are they and what do they want?
article
The Weird World of Alternate Reality Gaming
A client came to us with a concept for a large scale alternate reality game - so we took a deep dive into the topic...
Quar-horror - Top 10 Horror Short Films Made in Quarantine
Coronavirus quarantine had another scary side-effect: they spawned a new horror sub-genre. Check out our favourites...
Introducing The PITCH WINNERS BIBLE
The PITCH WINNER’S BIBLE will help you gain a deep understanding of the pitching process and comes with a clear, single-minded proposition – to help you WIN MORE PITCHES.
Open Your Purse: The New Bare Minimum of Brand Activism
Over the last decade, brands have increasingly chosen to publicly stand in support of social issues. But are their actions meaningful, or merely empty marketing tactics?
article
How the ad industry can turn a recession to its advantage
With a global economic recession due to the Coronavirus looking more likely every day, the advertising industry is facing a precarious and uncertain future. However, the ad industry is nothing if not tenacious, and the companies that are willing to adapt will be set to come out the other end stronger than ever.
interview
In Orbit With Dave Long
We spoke with the legendary composer behind The Misty Mountains Theme about his production process, and what it was like to work with Brian Eno...
article
How to Write Outstanding TV Commercial Treatments
The most challenging part of the TVC production process can be pitching - luckily, this guide has you covered.
article
The True Meaning of Christmas Ads
Looking back at the Christmas ads of our parents’ and grandparents’ generation, their concerns are obvious to us. But what if we turn the lens onto ourselves?
article
Why Advertising Is Moving Away From Ad Agencies
Ad agencies are imploding due to growing trends of in-housing, hybrid models and automation. What does that mean for agencies - and the people that work in them?
podcast
Podcast: Out of This World Pitch Decks
Katniss chats with Arty and Justin from The Video Jungle about the perfect pitch deck
podcast
Podcast: How Filmmakers Can Deliver Gorgeous Treatments
One of our superstar EPs, Katniss, talks to Jordan Brady about developing great treatments
How Ads Hack Your Brain
Advertising has a powerful new set of tools to manipulative us with thanks to cognitive psychology
article
The Narrative Format That's Taking Television By Storm
Nestled snugly in the borderlands of the motion-picture landscape, somewhere between feature films and soap-opera serials, lies a recently re-energized destination for television tourists: the miniseries.
article
5 Creative Marketing Ideas For Good That Don't Suck
Many marketing ideas for good show the potential but lack the credentials. These five walk the walk, and stayed creative while doing it.
TVC Treatment Guide
article
Can Creative Roles be Automated?
The first jobs to be replaced by AI were physical, menial and repetitive. But now 'smarter' jobs are feeling the heat. Will AI ever replace creative roles?
article
The 14 Worst Ads Ever Made
Some of these ads damaged brands. Many destroyed careers. Others are so vacuous or disturbing you're left wondering what the creatives were taking...
'Sustainability' in Advertising - A Bullshit Buzzword?
Electric vehicles are in, plastic straws are out and consumer attitudes are changing. Can the ad industry keep up?
article
Why Awards Shows Are Broken - And Why We Can't Stop Attending Them
In the 1950’s somebody had the genius idea of hosting the first advertising awards show, and for a while all was good.
article
The Best Super Bowl Commercials Ever?
The fight for attention during halftime has spawned some of the most innovative commercials to date – and some of the most controversial.
interview
In Orbit With... Simon Veksner
The Moon Unit takes a few minutes of Simon’s time to ask about Director’s Treatments, what’s next for the ad industry, and the secret behind those canines with laser-vision…
interview
In Orbit With... Raqi Syed
We discuss what's in store for VR, what it was like working on Avatar, and how we might reimagine our visual language for the future...
interview
In Orbit With... Peter Grasse
The Moon Unit spends time in orbit with ex-Dictionary Films Tokyo EP Peter Grasse, on those crazy Japanese ads and the differences to Western advertising culture.
article
Lost In Translation
Silly, succinct and satisfying: The Moon Unit compiles some of the best words of the world that don't quite translate to English.
interview
In Orbit With... Leda Nasio
TMU spends time in orbit with Nunchaku LA EP Leda Nasio – the influence of the Hispanic market in US culture, how political events are influencing this sector and what makes a great Director.
interview
In Orbit With... Karim Bartoletti
Milan based Karim Bartoletti gives us his insights on the state of the advertising industry, what's unique about the production scene in Italy, and what the production company of the future will look like...
interview
In Orbit With... Gina Grillo
The Moon Unit chats to The ADVERTISING Club NY CEO Gina Grillo. We talk about gender bias, diversity and the best ads of the year...
interview
In Orbit With... Jeff Cronenweth
TMU chats with legendary cinematographer Jeff Cronenweth ASC – talking Director/DOP relationships, film vs digital and more…
interview
In Orbit With... Danny Edwards
The Moon Unit chats to Shots' Danny Edwards about the creative process, what’s next for the ad industry, and why emanating from Essex is a great thing...
interview
In Orbit With... Clara & Laura Laperrousaz
The Moon Unit chat to French sibling Directors Clara & Laura Laperrousaz following the release of their critically acclaimed feature film debut.
article
AR: The New Reality of Advertising
The Moon Unit delves deep into the mysterious world of AR to discover where it came from - and where it's going.
article
Advertising's Robotic Renaissance: How AI is Changing the Industry
Will the robots take our jobs? Will we get flying cars? What does it all mean?
article
9 of the Best Backwards Music Videos Ever Made
Once upon a time, either by accident or intention, somebody queued a film spool in the wrong way - and history was made.
article
7 Super Bowl LIII Ads Not to Miss
Expect comedy, cars, creative daring, corporate social awareness appeals and, of course, a whole lot of celebrities.
article
Invisible Ink: The Truth About Life as a Ghostwriter
What does a ghostwriter really do? And is the life of a ghostwriter all it’s cracked up to be? The Moon Unit pulls back the veil on the mysterious lives of ghostwriters to answer these questions and more...
TMU's 2018 Cannes Lions predictions may surprise you.
Time to dust off your clapping and champagne-flute-holding hands: it's festival time again.
interview
In Orbit With... Adrian Belina
The Moon Unit chats to Jam3's Partner & Executive Creative Director about multiplayer WebVR and creative company culture...
article
The Top 10 Ads Of All Time?
We tapped the minds of over 20 industry professionals to compile a list of the 10 (ok, 13) top ads of all time...
interview
In Orbit With... Karen Costello
The Moon Unit chats to the EVP/ECD at Deutsch LA and one of the most creative women in advertising, Karen Costello...
interview
In Orbit With... Cindy Gallop
The Moon Unit catches up with entrepreneurial powerhouse and former Advertising Woman of the Year, Cindy Gallop. We talk #MeToo, award shows and more...
interview
In Orbit With... Ari Kuschnir
The Moon Unit chats with the founder of avant-garde production and entertainment company m ss ng p eces about what's next for VR...