Alcohol Advertisers Must Mix it Up to Stay Relevant

Sex doesn’t sell like it used to, so how does alcohol advertising keep cutting it?

What Deepfakes Mean for the Ad Industry

We take a look at how deepfakes work, why they’re going to have such a big impact on the world, and how the advertising industry might be able to lead the way forward.


The Dark Underbelly of Internet Marketing

A journey into the world of online astroturfing, examining the blurry lines between internet influence and malicious manipulation.


How One Instagram Account Turned Fashion Upside Down

We document the rise of one Instagram account from hobby project to the most important modern critic in the fashion world. But will its newfound power be its downfall?


For Purpose or Profit? The Ethical Debate Behind Brand Activism

Brand activism is the hottest and most volatile trend in marketing at the moment. So naturally we took a look into how it works and what the ethical issues behind it are.

Are Filmmakers Facing a TikTok-alypse?

We may be reaching a tipping point where ordinary people with iPhones become a threat to established directors - is the TikTok-alypse finally upon us?


Are E-Sports an Advertising Dream Come True?

We analysed the rise of the burgeoning competitive video gaming industry, and why brands are clamouring to get on board.

Is Television Advertising Finally Dying?

Can television hold its own in a changing media environment of diminishing ad-spend and cord-cutters?

The Robot (Celebrity) Revolution is Finally Upon Us

We took a deep dive into the weird world of virtual influencers to find out a little more about who – or what – they are...

What the Rise of Gen Z Means for Advertising

The time of Gen Zers is upon us. But who are they and what do they want?


The Weird World of Alternate Reality Gaming

A client came to us with a concept for a large scale alternate reality game - so we took a deep dive into the topic...

Quar-horror - Top 10 Horror Short Films Made in Quarantine

Coronavirus quarantine had another scary side-effect: they spawned a new horror sub-genre. Check out our favourites...


The PITCH WINNER’S BIBLE will help you gain a deep understanding of the pitching process and comes with a clear, single-minded proposition – to help you WIN MORE PITCHES.

Open Your Purse: The New Bare Minimum of Brand Activism

Over the last decade, brands have increasingly chosen to publicly stand in support of social issues. But are their actions meaningful, or merely empty marketing tactics?


How the ad industry can turn a recession to its advantage

With a global economic recession due to the Coronavirus looking more likely every day, the advertising industry is facing a precarious and uncertain future. However, the ad industry is nothing if not tenacious, and the companies that are willing to adapt will be set to come out the other end stronger than ever.


In Orbit With Dave Long

We spoke with the legendary composer behind The Misty Mountains Theme about his production process, and what it was like to work with Brian Eno...


How to Write Outstanding TV Commercial Treatments

The most challenging part of the TVC production process can be pitching - luckily, this guide has you covered.


The True Meaning of Christmas Ads

Looking back at the Christmas ads of our parents’ and grandparents’ generation, their concerns are obvious to us. But what if we turn the lens onto ourselves?


Why Advertising Is Moving Away From Ad Agencies

Ad agencies are imploding due to growing trends of in-housing, hybrid models and automation. What does that mean for agencies - and the people that work in them?


Podcast: Out of This World Pitch Decks

Katniss chats with Arty and Justin from The Video Jungle about the perfect pitch deck


Podcast: How Filmmakers Can Deliver Gorgeous Treatments

One of our superstar EPs, Katniss, talks to Jordan Brady about developing great treatments

How Ads Hack Your Brain

Advertising has a powerful new set of tools to manipulative us with thanks to cognitive psychology


The Narrative Format That's Taking Television By Storm

Nestled snugly in the borderlands of the motion-picture landscape, somewhere between feature films and soap-opera serials, lies a recently re-energized destination for television tourists: the miniseries.


5 Creative Marketing Ideas For Good That Don't Suck

Many marketing ideas for good show the potential but lack the credentials. These five walk the walk, and stayed creative while doing it.

TVC Treatment Guide


Can Creative Roles be Automated?

The first jobs to be replaced by AI were physical, menial and repetitive. But now 'smarter' jobs are feeling the heat. Will AI ever replace creative roles?


The 14 Worst Ads Ever Made

Some of these ads damaged brands. Many destroyed careers. Others are so vacuous or disturbing you're left wondering what the creatives were taking...

'Sustainability' in Advertising - A Bullshit Buzzword?

Electric vehicles are in, plastic straws are out and consumer attitudes are changing. Can the ad industry keep up?


Why Awards Shows Are Broken - And Why We Can't Stop Attending Them

In the 1950’s somebody had the genius idea of hosting the first advertising awards show, and for a while all was good.


The Best Super Bowl Commercials Ever?

The fight for attention during halftime has spawned some of the most innovative commercials to date – and some of the most controversial.


In Orbit With... Simon Veksner

The Moon Unit takes a few minutes of Simon’s time to ask about Director’s Treatments, what’s next for the ad industry, and the secret behind those canines with laser-vision…


In Orbit With... Raqi Syed

We discuss what's in store for VR, what it was like working on Avatar, and how we might reimagine our visual language for the future...


In Orbit With... Peter Grasse

The Moon Unit spends time in orbit with ex-Dictionary Films Tokyo EP Peter Grasse, on those crazy Japanese ads and the differences to Western advertising culture.


Lost In Translation

Silly, succinct and satisfying: The Moon Unit compiles some of the best words of the world that don't quite translate to English.


In Orbit With... Leda Nasio

TMU spends time in orbit with Nunchaku LA EP Leda Nasio – the influence of the Hispanic market in US culture, how political events are influencing this sector and what makes a great Director.


In Orbit With... Karim Bartoletti

Milan based Karim Bartoletti gives us his insights on the state of the advertising industry, what's unique about the production scene in Italy, and what the production company of the future will look like...


In Orbit With... Gina Grillo

The Moon Unit chats to The ADVERTISING Club NY CEO Gina Grillo. We talk about gender bias, diversity and the best ads of the year...


In Orbit With... Jeff Cronenweth

TMU chats with legendary cinematographer Jeff Cronenweth ASC – talking Director/DOP relationships, film vs digital and more…


In Orbit With... Danny Edwards

The Moon Unit chats to Shots' Danny Edwards about the creative process, what’s next for the ad industry, and why emanating from Essex is a great thing...


In Orbit With... Clara & Laura Laperrousaz

The Moon Unit chat to French sibling Directors Clara & Laura Laperrousaz following the release of their critically acclaimed feature film debut.


AR: The New Reality of Advertising

The Moon Unit delves deep into the mysterious world of AR to discover where it came from - and where it's going.


Advertising's Robotic Renaissance: How AI is Changing the Industry

Will the robots take our jobs? Will we get flying cars? What does it all mean?


9 of the Best Backwards Music Videos Ever Made

Once upon a time, either by accident or intention, somebody queued a film spool in the wrong way - and history was made.


7 Super Bowl LIII Ads Not to Miss

Expect comedy, cars, creative daring, corporate social awareness appeals and, of course, a whole lot of celebrities.


Invisible Ink: The Truth About Life as a Ghostwriter

What does a ghostwriter really do? And is the life of a ghostwriter all it’s cracked up to be? The Moon Unit pulls back the veil on the mysterious lives of ghostwriters to answer these questions and more...

TMU's 2018 Cannes Lions predictions may surprise you.

Time to dust off your clapping and champagne-flute-holding hands: it's festival time again.


In Orbit With... Adrian Belina

The Moon Unit chats to Jam3's Partner & Executive Creative Director about multiplayer WebVR and creative company culture...


The Top 10 Ads Of All Time?

We tapped the minds of over 20 industry professionals to compile a list of the 10 (ok, 13) top ads of all time...


In Orbit With... Karen Costello

The Moon Unit chats to the EVP/ECD at Deutsch LA and one of the most creative women in advertising, Karen Costello...


In Orbit With... Cindy Gallop

The Moon Unit catches up with entrepreneurial powerhouse and former Advertising Woman of the Year, Cindy Gallop. We talk #MeToo, award shows and more...


In Orbit With... Ari Kuschnir

The Moon Unit chats with the founder of avant-garde production and entertainment company m ss ng p eces about what's next for VR...