article
How the ad industry can turn a recession to its advantage
With a global economic recession due to the Coronavirus looking more likely every day, the advertising industry is facing a precarious and uncertain future. However, the ad industry is nothing if not tenacious, and the companies that are willing to adapt will be set to come out the other end stronger than ever.
article
How to Write Outstanding TV Commercial Treatments
The most challenging part of the TVC production process can be pitching - luckily, this guide has you covered.
article
The True Meaning of Christmas Ads
Looking back at the Christmas ads of our parents’ and grandparents’ generation, their concerns are obvious to us. But what if we turn the lens onto ourselves?
article
Why Advertising Is Moving Away From Ad Agencies
Ad agencies are imploding due to growing trends of in-housing, hybrid models and automation. What does that mean for agencies - and the people that work in them?
article
The Narrative Format That's Taking Television By Storm
Nestled snugly in the borderlands of the motion-picture landscape, somewhere between feature films and soap-opera serials, lies a recently re-energized destination for television tourists: the miniseries.
article
5 Creative Marketing Ideas For Good That Don't Suck
Many marketing ideas for good show the potential but lack the credentials. These five walk the walk, and stayed creative while doing it.
article
Can Creative Roles be Automated?
The first jobs to be replaced by AI were physical, menial and repetitive. But now 'smarter' jobs are feeling the heat. Will AI ever replace creative roles?
article
The 13 Worst Ads Ever Made
Some of these ads damaged brands. Many destroyed careers. Others are so vacuous or disturbing you're left wondering what the creatives were taking...
article
7 Super Bowl LIII Ads Not to Miss
Expect comedy, cars, creative daring, corporate social awareness appeals and, of course, a whole lot of celebrities.
article
9 of the Best Backwards Music Videos Ever Made
Once upon a time, either by accident or intention, somebody queued a film spool in the wrong way - and history was made.
article
Advertising's Robotic Renaissance: How AI is Changing the Industry
Will the robots take our jobs? Will we get flying cars? What does it all mean?
article
AR: The New Reality of Advertising
The Moon Unit delves deep into the mysterious world of AR to discover where it came from - and where it's going.
article
Invisible Ink: The Truth About Life as a Ghostwriter
What does a ghostwriter really do? And is the life of a ghostwriter all it’s cracked up to be? The Moon Unit pulls back the veil on the mysterious lives of ghostwriters to answer these questions and more...
article
Lost In Translation
Silly, succinct and satisfying: The Moon Unit compiles some of the best words of the world that don't quite translate to English.
article
The Best Super Bowl Commercials Ever?
The fight for attention during halftime has spawned some of the most innovative commercials to date – and some of the most controversial.
article
Why Awards Shows Are Broken - And Why We Can't Stop Attending Them
In the 1950’s somebody had the genius idea of hosting the first advertising awards show, and for a while all was good.
article
Top 10 Ads Of All Time
We tapped the minds of over 20 industry professionals to compile a list of the 10 (ok, 13) top ads of all time...